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Online Foodmarket Distribution
An app that empowers food and beverage brands to get products on the shelf, and retailers to buy directly from local, organic, and specialty brands. No registration fees.
⚡ Based on user research, I've pinpointed an opportunity to cut costs for both the brand and the retailer.
Background
WORKPHASE #1
Background & Strategy Kickoff
Company evolution
Shelfmint App is a B2B2C food placemarket. It empowers food brands with direct access to grocery stores, eliminating intermediaries. Serving both brands and retailers.
Challenges and Growth:
Despite the demand for healthier and local foods, many small supermarkets preferred to advertise famous food brands because of costs and logistical issues. Additionally, consumers were still hesitant to try unknown brands, which makied it difficult to build a loyal customer base.
Goals to achieve:
Shelfmint main goal was to enhance the accessibility of natural and healthy products through its focus on small-scale production. By cooperating with local manufacturers, costs can be reduced, and an offered wide variety of products.
Roles and skills in various aspects:
1. Characterize and design a marketplace application that aims to provide an efficient solution for brands and retailers
2. Customizing the system to cater to users' specific requirements
3. Organizing data systematically through the implementation of tabs
4. Designing user-friendly filters to align with the users' demands
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Via research
WORKPHASE #2
Structure of research
Problem statement
I've identified key needs within the US retail sector:
✅ Elevated expenses and commissions tied to extensive deliveries.
✅ Restricted warehouse space in densely populated regions.
✅ Inefficiencies related to order and delivery processes in the US retail industry.
Possible Solution
✅ Slashes commissions imposed by distributors
✅ Tracking shipments through UPS, regardless of marketing or business proficiency
✅ Empowering users to achieve success independently.
Defining target personas
Brand
👩🏻
Registered and uploads their products to App
Retailer
👦🏻
A retailer interacts with a brand by scanning the product
Grocery store
🏪
Bring in local food and be exposed to a target audience
Collaboration and Brainstorming
As a designer on the project team, I conducted an analysis of user behavior and preferences. Here are a few of the strategies:
By focusing on key features related to food distribution apps in the US, I led to a notable rise in user engagement with the app. This insight stems from discussions and interviews with users, enhancing the app's performance.
Mapping the Users requirements & needs
Site map
In response to the user's needs, I delved into their journey. With precise mapping and collaboration from product managers, I crafted a swift user experience for both the payment and barcode panels.
Building the Site Structure
After completing the research phase, I transitioned to planning. Utilizing "Balsamiq", I crafted initial sketches, incorporating ideas and insights gleaned from the research.
Stakeholders meetings
1. Engaged in video chat meetings with stakeholders in the US, emphasizing project priorities
2. Based on distance constraints, I favor requirement-based or sprint-based meetings
3. These strategies bolstered collaboration and enriched decision-my during discussions
Design process
WORKPHASE #3
Design definition A-Z
Registartion and Upload
The app facilitates the process of brand registration, enabling easy uploading of products. Once registered, brands can conveniently accept orders and prepare them for shipping through UPS.
Signin/ Regisration
Access to Shelfmint App
Splash page
Retaler Screens
Main screen
Search by category
Order delivered
Product details
Scan
This app allowing retailers to reorder products directly from the shelf using barcode scanning. Additionally, retailers gain the ability to track shipments, access cost data, and efficiently restock their inventory.
WORKPHASE #4
Success metrics
1. Significantly reduced costs for both the brand and the retailer.
2. Increased promotion of local food in supermarkets.
3. Efficient app navigation resulted in savings for the brand and the retailer.
4. Improved communication and support between brands and grocery stores.
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